American Subcontractors Association Michigan
March 2010 General Membership Meeting

Topic:
Social Networking Strategies to Grow Your Business

Speaker:
Deborah Richmond, Tekkbuzz Web Marketing

An audience of 27 gained a new appreciation for the benefits of social media from Deborah Richmond, who presented a talk titled “Social Networking Strategies to Grow Your Business.” Richmond is the owner of Tekkbuzz Web Marketing (Tekkbuzz.com).

Richmond’s presentation was designed for listeners to take back to their office and move their business forward. Advertising (“interruption marketing”) used to be the way to do marketing, but everything has changed with the advent of the Internet and social media. This new social media, Richmond claims, can (1) establish your expertise, (2) open a direct channel of communication to your community, and (3) increase your profits.

The way to market now is relationship building, Richmond stated. For people to buy your product today, they need to know you, like you, and trust you. Richmond offered tips to help businesses make use of the following social media: LinkedIn, Blogging and E-mail lists.